Lately I’ve been seeing Target swimsuit ads on TV that feature a bunch of people of different shapes and sizes having fun by the pool while wearing cute swimsuits.
No big fuss is made over their variety of body types, they’re just a bunch of people who enjoy the beach and want to swim. Some of them are wearing a one piece, some two pieces. The cuteness of the suit is not limited by the smallness of its wearer. A bikini body appears to be a body with a bikini on it. And that’s it. To be honest the first time I noticed one of these ads I felt happy tears welling up in the back of my throat.
The larger sized ladies in these ads are just normal people who need a bathing suit to swim in, and that is precisely what I’ve been asking for from clothiers: to just feel normal. Not to have to special order everything online where I cannot try it on first, not to search in vain for my size only to find the only things in my size are made from cheap, horrifyingly ugly fabric, not to pay five or ten or twelve dollars more for a size 18 because OMG IT’S A SIZE 18 YOU HEIFER!!
To be fair, Target has failed miserably in the past. They are the retailers responsible for this Photoshop fail where they were so eager to give their slim, teenage model an impossibly narrow rib cage and enormous thigh gap that they literally mangled her:
This debacle occurred back in 2014 and I think it’s safe to say that they’ve learned from their mistakes moving forward.
So yes, last weekend Target got my business, and my sincere thanks.
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